There is an old proverb about an elephant and a group of blind men, who are asked to reach out, touch the creature, and describe what they feel. To the man who grasps the tail, it is like a very thick rope; to one who feels a leg, like a tree trunk; and to one who touches an ear, like a huge fan… None are actually incorrect, but no one can agree on what the creature actually is.
Twitter (TWTR) is like that: “What the heck is it?” It is..
a utility which allows you to catch the latest headlines?
a way to engage potential buyers or clients?
a gold mine of data about millions of consumers?
And what is Twitter worth, anyway? ...